James's retirement remains a hot topic! Major media outlets are gearing up for a bidding war: could he commentate alongside Jordan?

On June 21, Beijing time, sources from *Sports Business Journal* reported that the growing commercial partnership between James and Amazon, the largest retailer in the U.S., might lead to his eventual involvement in Amazon's upcoming NBA coverage. Major media outlets are expected to compete for him, and in the future, James may commentate on games alongside Jordan.

In a new "What's Next?" themed advertisement for Amazon Prime Day 2025, 40-year-old James humorously addressed the topic of retirement. He told *The Hollywood Reporter* that the new NBA team members at Prime "understand the game, appreciate it, and discuss it positively." "So, I believe Amazon will excel in showcasing our sport; these talents love our game. They possess exceptional skills, outstanding commentary, and deep insights—I'm truly looking forward to it. As I said, those who are signed will do great things."

James's podcast with Nash airs on the Wondery platform, which was acquired by Amazon for $300 million in 2020. This 21-time All-Star player, whose net worth is estimated at $1.2 billion by *Forbes*, sells products on Prime.

Only James knows when he will hang up his sneakers after serving 22 seasons in the NBA. He has a player option worth $52.2 million for the 2025 season. Notable media personality Flanagan predicts that when James announces his retirement, the league's media partners—Prime, NBC, and ESPN—will show "great" interest.

"According to my sources, Prime, NBC, and ESPN will be in talks with James," said an anonymous executive. "This is a meeting you have to attend, just to see what he wants to do." However, considering the feud between James and A. Smith, ESPN may face the greatest challenges in recruiting James. In March of this year, James clashed with A. Smith over comments made about his son Bronny. A. Smith told *Rolling Stone* that there are still tensions between them. "I don't like him, and he doesn't like me," A. Smith said.

There are also other factors at play. Flanagan noted that Tom Brady's 10-year, $375 million contract with Fox Sports to broadcast NFL games has effectively reset industry standards. This has also opened up opportunities for some superstars in the sports media realm. Even Jordan will appear as a "special contributor" in NBC's NBA coverage this season (previous reports claiming Jordan earns $40 million annually were false). Warriors star Curry is also interested in pursuing related work after retirement.

"I would compare him (James) to Brady in the football world. I believe James has shown more interest in the media than Brady since the early stages of his career," Flanagan said. "Wow, just imagine having such a legendary experience. Can you picture Michael Jordan and LeBron James commentating on an NBA event together?"