What are the reasons for the lack of enthusiasm for baseball in Chinese cities? | Why is the development of baseball in Chinese cities "not very hot"?
1. Weak cultural roots | Weak cultural foundations
→ Historical absence: Baseball has not been integrated into the traditional sports system (compared to table tennis), and the older generation has almost no awareness of it.
→ The "elite and niche" label: Expensive equipment and complex rules → Weak public base, leading to a mindset of "can't understand and can't afford."
Baseball lacks historical presence in China. The perception of it as "elite and complicated" hinders mass adoption.
️ 2. Insufficient urban infrastructure | Scarce urban infrastructure
→ Venue crisis: There are fewer than 50 professional baseball fields nationwide, and almost none at the community level (due to high land prices and maintenance difficulties).
→ Lack of alternatives: Schools do not offer soft baseball classes, and parks prohibit ball throwing → Youth have nowhere to practice!
Fewer than 50 pro fields nationwide. Zero community-level options → No space to play!
➡️ 3. Crisis in youth training pipeline | Broken youth pipeline
Elementary stage (Ages 6-12):
Only 5% of international schools offer baseball classes, and regular school PE teachers have no background in it.
Family costs: Entry-level equipment costs over ¥2000 → This deters average families.
No school programs → Equipment cost = ¥2000+ barrier!
Middle school stage (Ages 13-18):
Clubs are concentrated in major cities, with annual fees over ¥15,000 → Regional and economic barriers.
Scarcity of competitions: Only 20 teams participate in the national U15 tournament → The idea of "training through competition" becomes a mere talk.
Elite clubs (¥15k+/year) + few competitions → Talent pool shrinks!
Professional pathway (Ages 18+):
Small league scale: The CBL has only 6 teams, with salaries lower than football.
Narrow overseas opportunities: The MLB China Development Center annually sends fewer than 3 players abroad → Professional dreams seem distant.
Tiny pro league (6 teams) + limited overseas paths → No viable career!
4. Lack of commercial appeal | Low commercial appeal
→ League sponsors: 地方小企业为主(vs. CBA/中超国际品牌)
→ Media exposure: 0家央视转播CBL,社交平台赛事话题阅读量<100万
No prime-time TV coverage + weak sponsors → Zero visibility!
STEP 1: Make baseball accessible | Make baseball accessible
✅ Community "pocket field" project:
→ Transforming abandoned land: 用人造草皮+移动护网建迷你球场(成本↓80%)
→ Promoting soft baseball: 橡胶球+海绵棒,安全进小区/校园!
Build mini-fields in communities & schools with low-cost setups!
✅ "Empowering PE teachers" initiative:
→ Collaborating with MLB China: 免费培训1000名教师,配发基础教具包
→ Developing bilingual animated tutorials (on Bilibili/Xiaohongshu): 10分钟看懂规则!
Train teachers + create viral tutorials to demystify rules!
STEP 2: Rebuild youth ecosystem | Rebuild youth ecosystem
✅ School pyramid program:
小学兴趣层:体育课加入棒球游戏(例:跑垒积分赛)
中学精英层:省市教育局共建200所棒球特色校,提供奖学金
大学联赛层:仿NCAA模式,打造CUBA棒球联盟
School fun → HS scholarships → College league = Clear pathway!
✅ Dual-track system for professionals:
本土联赛扩容:CBL扩军至12队,允许港澳台球员加入
海外快车道:与MLB/NPB合作,每年保送10新秀留洋训练
Expand CBL + MLB/NPB pipelines to feed pro dreams!
✨ STEP 3: Create baseball hype | Create baseball hype
跨界破圈行动:
→ 联名喜茶/元气森林:推出“全垒打气泡水”+棒球主题店
→ 邀请明星担任棒球推广大使,拍摄《疾速挥棒》短片
Collaborate with trendy brands & idols to tap youth culture!
Tech-enabled experiences:
→ 开发AR棒球手游:扫码公园场地,生成虚拟对手对战
→ 联赛现场设AI测速墙+VR本垒打挑战,门票变沉浸式嘉年华!
Mix real games with AR/VR tech – Baseball meets metaverse!